6 AI Content Repurposing Tools for Savvy Creators

Content can generate a lot of money once you get your systems up and running – either by driving traffic to your business or through direct monetization.

But we all know how time-consuming content creation can be! Once you've hit publish on one piece of content, it feels like you're immediately onto the next thing.

In my book, that’s a sure road to burnout. So why not just repurpose your content instead?

Of course, that can really eat up your time as well, so let’s make it even better. Content repurposing, but with the help of some AI tools. Ready to get to work?

First, What is Content Repurposing?

Content repurposing is the principle of recycling your content to use in different formats and variations for wider distribution. When you repurpose your content, you use one piece of content as the foundation for ten others.

Not sure what I mean?

It’s actually very simple. Let’s say you have a blog post about emerging profitable niches. A newbie might publish the blog post, post the link on social media, and move on. But not you!

A savvy content repurposer will take that blog post and turn into a Twitter thread. Then create several more Twitter threads – one for each emerging niche covered in the blog. Then they’ll take screenshots of the Twitter threads and publish them as LinkedIn carousels or Instagram carousels.

And…we’re not done yet.

Next, a content repurposer might use that blog post as the basis for a YouTube video script. Then they will take snippets from the YouTube video, drop them into a vertical frame, add some stickers and captions, and publish the snippets as Instagram Reels or TikToks. Then maybe take some screenshots from the video for regular Instagram posts. And…while they’re at it, they might post a few video snippets on LinkedIn or Facebook.

Getting the idea? When you start recycling content, you can turn into a real content machine. But content repurposing can also lead you down a rabbit-hole with no end in sight. It’s just as easy to get burned out repurposing your content as it is creating your content.

Fortunately these 6 nifty AI tools can help do most of the work for you, so you can consistently repurpose your content without running yourself to the ground.

#1 - Quillbot

Quillbot is a paraphrasing tool that takes your existing content and rewrites it in different words. Simply paste your content into the Quillbot editor and click the "Paraphrase" button. Within seconds, Quillbot will return a brand-new piece of content that says basically the same thing as your original piece, but in different words.

This is super helpful if want to take snippets of a blog and paraphrase them for LinkedIn or Twitter posts. Using Quillbot, you can generate a stockpile of LinkedIn and Twitter posts from just one piece of content.

One of the best things about Quillbot is that it doesn't just rearrange words and phrases; it also changes sentence structures and adds in new sentences as needed to improve flow. This not only saves you time, but also helps improve the quality of your content and makes each paraphrased post more unique. Win-win!

#2 - Lately.ai

Are you trying to build an audience on Twitter? As one of the best social media platforms for generating leads and reaching large audiences, it’s hard for marketers and content creators to ignore Twitter.

Lately.ai takes your longform content, like a blog post or YouTube video, and slices it up into a bunch of bite-sized pieces for Twitter. Then it optimizes those snippets based on AI insights, editing the posts for higher performance. For example, Lately.ai might add a hook to ensure your tweet gets higher engagement, or rephrase your messaging in a way that clicks with your target audience more.

Boom. One blog post is suddenly turned into a stack of tweets that you can schedule out at any time. When it comes to content repurposing, it’s hard to beat AI efficiency.

#3 - Designs.ai

If you want to mass-generate graphics for your content, Designs.ai is your secret weapon.

With Designs.ai, you can select graphic templates and input text, then watch the magic happen. This AI tool will generate a wide variety of post designs for you to choose from. You can then use the designs for LinkedIn, Instagram, or other social media platforms.

In just a few minutes, you can create a batch of images for one piece of content.

Designs.ai DesignMaker tool

And…that’s not all.

If you want to create videos but don’t feel comfortable being in front of the camera, you can use the Designs.ai text-to-video tool to transform your scripts into full videos with AI voiceovers.

#4 - Lumen5

Want to turn your blog posts or power points into videos?

Lumen 5 is an AI-driven video creation tool. With the text-to-video tool, Lumen5 will take your written content and turn it into a video, using AI to select appropriate images and video clips.

Then you can edit your video to your heart’s content, using a video editor that is very similar to power point. Because Lumen5 offers various templates and designs to choose from, the end product looks very similar to a power point slideshow, but with smoother animations, more video clips, and an AI voiceover. It’s a an easy tool for writers who want to repurpose their content for video. Lumen5 also comes in handy if you want to start a faceless YouTube channel.

#5 - Synthesia

Like Lumen5, Synthesia is a video creation tool that generates videos from text. But unlike Lumen5, Synthesia doesn’t just piece together stock clips and images. Instead, Synthesia creates realistic AI avatars to create the illusion of a real human speaking.

In other words, your video won’t just have an AI voiceover. It will also have an AI avatar doing the speaking!

Meet Isabella, a Synthesia avatar

Although the AI voiceovers still sound artificial, Synthesia’s avatars look all too real. It’s actually slightly creepy…but it might be cool to make videos with an AI avatar.

#6 - Captivate.ai

Captivate is another video repurposing tool, but instead of creating videos for you, it breaks down longform videos for distribution on social media platforms.

Using AI, this tool analyzes your videos and selects snippets that are ideal for sharing on social media. Then it turns those snippets into shortform videos in various formats and graphics with quotes from the video.

With Captivate.ai, you can take one video and convert it into several reels, Facebook or LinkedIn videos, Instagram posts, and other similar content.

Should You Use AI Content Repurposing Tools?

When it comes to recycling your content, it’s not like AI tools are the only option. There are plenty of platforms with tools to help you manually reformat your content or recycle it for distribution.

But if you’re ready to get serious about content repurposing, AI tools can help you work smarter, not harder. AI tools help you recycle and distribute more content in less time. You can scale your business by making AI do a lot of the work for you, improving efficiency and increasing your cashflow. Give these tools a shot and see if they work for you!